GNP Defend Dealer Program

Premium gun care.Built for the counter.

A complete professional gun-care line — cleaners, oils, bore products, grease, and optics care — backed by independent testing and built for firearm retailers, ranges, gunsmiths, and sporting-goods stores.

  • Dealer pricing
  • Low barrier to start
  • Dealer protection
  • Fast fulfillment
Become a Dealer Already a dealer? Sign in
Four fully stocked shelves of GNP Defend gun cleaner, gun oil, grease, bore foam and optic cleaner on a floor display in a firearms retailer's storefront window
Independently tested Military Institute of Armament Technology (WITU)
Opinion ZBUS-WITU-B3/4/2023

Dealer pricing

Tiered

Volume breaks available

Ordering

Direct from the brand

No distributor layer

Dealer protection

MAP policy

Provided in writing

Merchandising

Display program

Floor and countertop units

What you get

The dealer package.

Pricing is quoted per account. Here is exactly what lands in your inbox once you're approved — in writing, before you commit to anything.

Pricing

Tiered
price list

Protection

Written
MAP policy

Supply

Direct from
the brand

Merchandising

Floor &
counter units

Dealer price list
Every SKU in the line, with volume tier breaks.
MAP policy
Written, issued with your price list, and enforced. Covers marketplace selling as well as your own storefront.
Case packs
Case quantities and shelf counts for every SKU, so you can plan a facing before you order.
Freight & lead time
Quoted with your order, contiguous US.
Payment terms
Confirmed at account setup.
Qualified accounts
FFL dealers, shooting ranges, gunsmiths, sporting-goods and outdoor retailers, distributors, and law-enforcement purchasing.
Merchandising
Floor display, countertop unit, printed shelf cards, and take-one brochures. Options quoted with your opening order.
Technical documentation
WITU opinion ZBUS-WITU-B3/4/2023 and the manufacturer technical data sheet, available on request.

Full dealer agreement provided on account approval.

Two ways in

New to the brand, or already stocking it.

New dealer

Open a dealer account

Three short steps, about three minutes. Reviewed by a person — typical response Reviewed by a person, and we come back to you either way..

  1. 01 Apply
  2. 02 Get approved
  3. 03 Start stocking
Start your application

Built for retail

Easy to explain. Easy to merchandise. Built for repeat purchase.

01

Credible product story

Independent laboratory testing gives an associate a short, concrete answer to “why this one?” — not a marketing adjective. Firearm function was tested by WITU under opinion ZBUS-WITU-B3/4/2023, and the test opinion is available to hand to a customer or post at the counter.

02

Complete product line

One account, one PO, one restock cycle for the whole maintenance section.

  • Gun Cleaner
  • Gun Oil
  • Bore Cleaning Foam
  • Synthetic Grease
  • Degreaser
  • Silicone Oil
  • Optic Cleaner
  • Cleaning Wipes
  • Consumables — the category returns customers to the counter
  • Case packs and shelf counts listed for every SKU

03

Dealer support

A direct line to the people who make the decisions — no distributor layer between your buyer and the brand.

  • Replenishment quoted with every order
  • Written MAP policy, issued with your price list
  • Freight quoted per order, contiguous US
  • A named contact, not a ticket queue

04

Retail-ready merchandising

Two display formats, both shipping today. A free-standing floor unit with a branded header card, four faced shelves, and a printed target base. A countertop unit with an integrated literature rack for stores tight on floor space. Printed shelf cards and take-one brochures come with both.

Display options are quoted with your opening order.

The GNP Defend floor display installed on a dealer's sales floor, stocked and fronted with take-one brochures on the lower shelf
Installed at a dealer
Technical / laboratory detail The WITU test opinion photographed flat under even light, or a macro of oil beading on machined steel. Cool neutral colour, engineering tone. Avoid beakers, gloves, and stock-photo “science” staging. 4:3 · 900×675

Tested performance

Technical proof your staff can explain.

Independently tested

WITU-tested firearm function

−31°F to 122°F(−35°C to +50°C)

Military Institute of Armament Technology (WITU), opinion ZBUS-WITU-B3/4/2023. The range across which the product was tested performing its function on a firearm. Test opinion available on request.

Manufacturer specification

Oil thermal stability

−76°F to +482°F(−60°C to +250°C)

Manufacturer specification for the heat-resistant formula — the range across whichthe oil itself remains stable. This is a formula property, not a certified firearm-function rating, and is not presented as one. Technical data sheet available on request.

Two figures, two different measurements. We publish both separately so your staff can answer a customer accurately rather than quoting the larger number for everything.

Dealer application

Let's put GNP Defend on your shelf.

Three short steps, about three minutes. We review every application and reply either way.

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Dealer FAQ

Questions buyers ask first.

Who qualifies for a dealer account?
FFL dealers, shooting ranges, gunsmiths, sporting-goods and outdoor retailers, distributors, and law-enforcement purchasing. Tell us about your business on the application and we'll confirm what we need from you.
Is an FFL required?
GNP Defend products are chemical maintenance items, not regulated firearm components, so an FFL is not required to open an account. Plenty of our dealers hold one; plenty don't.
How does dealer and MAP protection work?
We operate a written MAP policy, issued with your dealer price list and enforced. It covers online marketplaces as well as dealer-owned webstores, so the shop down the road can't undercut your shelf. The full policy is provided before you place an opening order.
Where are GNP Defend products manufactured?
GNP Defend is an American-owned brand. The formulas are manufactured in Poland and tested by the Military Institute of Armament Technology (WITU) under opinion ZBUS-WITU-B3/4/2023.
What does the WITU testing cover?

Independent military laboratory testing under opinion ZBUS-WITU-B3/4/2023, covering firearm function across −31°F to 122°F (−35°C to +50°C) and corrosion resistance under humidity-chamber conditions.

Listed separately from that test opinion is the oil thermal stability figure of −76°F to +482°F (−60°C to +250°C), which is a manufacturer specification describing theformula's own stability range — not a certified firearm-function rating.

Do you provide a display?
Yes. A free-standing floor unit with a branded header card, four faced shelves, and a printed target base, and a countertop unit with an integrated literature rack for stores short on floor space. Printed shelf cards and take-one brochures come with both. Display options are quoted with your opening order.
Do you support ranges and law-enforcement purchasing?
Yes. Ranges buy in volume for rental-firearm maintenance, and we quote agency and department purchasing. Note your expected volume on the application and we'll price accordingly.
GNP Defend countertop display with literature rack on a dealer's counter in front of a pistol case
Countertop unit at a dealer

Ready to carry GNP Defend?

Put GNP Defend on your shelf.

Applications are reviewed by a person, not a queue. If we're not the right fit for your store, we'll tell you straight.

Become a dealer Talk to a rep — 1-800-385-4889

Info@GNPDefend.com 1-800-385-4889